GIRL RULES

The series explores the intricately intertwined relationships of six women. At the center of the story is Bambi, who unexpectedly re-enters her ex-girlfriend’s life. She hires Prim, a rising entrepreneur who runs an advertising agency with her close friend Min, to lead a campaign for her mom’s new fashion brand. The campaign brings together a dynamic team: Gorya, Prim’s former high school junior, is appointed as the project’s stylist, while the charismatic model Shasha becomes the face of the campaign. Adding another layer of complexity, Praew—a talented photographer at a nightclub frequently visited by Min—also joins the production. Through their increasingly complicated connections, the series reveals why rules exist in both business and love, and what can happen when those lines are crossed.