Che Dan Chan Rak Thoe

Peemai, a slippery playboy and the only son of Sangsarn, a multi-millionaire owner of a frozen seafood empire, is urgently called back from America to take over his father's booming business. Everything should have gone smoothly, but Peemai returns with his "eel-like" (womanizing) attitude just as Sangsarn unexpectedly passes away.
His father's death causes a major shake-up at Sinsamut Company. Board members Jirapha (Peemai’s aunt) and her husband, Klaiwan, fear that Peemai will run the company into the ground. They plot to convince the rest of the board that Peemai lacks leadership qualities.
The Makeover Strategy
The company’s loyal lawyer, Komkhit, who promised Sangsarn before he died that he would ensure the company's success, knows he must act fast. His first priority is to transform Peemai’s playboy image into that of a credible, high-energy businessman. Komkhit knows only one person is capable of this: Phandao (nicknamed Madan), a top-tier PR expert.
However, things aren't as simple as they seem. Madan has recently resigned from Illusion, a PR firm owned by Neeranuch and Donruthai—the mother and sister of Madan’s late husband. Both women despise Madan because Neeranuch is convinced that Madan was the cause of her son Trai's death.
Follow the journey of image-making and corporate rivalry in Che Dan Chan Rak Thoe.